Punters | By Aaron Rogan

€12.99 €10.39

Up To 20% off Books

Sale
Code 9780008463915


Add to Basket
Product Information

by Aaron Rogan | 09 June 2022

Paperback

Category: Business

Delivery Info

We are pleased to offer both delivery and in-store collection for your order. Delivery to Ireland & Northern Ireland is FREE on orders over €49, and on orders under €49 there is a fee of €5. 

Our Click & Collect service is FREE on all orders.

View full our full Delivery & Collection information??

Returns Policy

We hope you will be happy with your Hobby Shop purchase! However if for some reason you wish to return an item, you can do so within 28 days.

Please view our full Returns Policy for additional information

Store Reviews: Our Customers Love Us

Click to view complete product details

Punters: How Paddy Power Bet Billions and Changed Gambling Forever by Aaron Rogan

Synopsis

The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost.

Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost - to their customers and society at large.

Reviews

‘An eminently readable and illuminating work' Business Post

‘Exciting and reads like a thriller in parts … Intriguing book and a brilliant read’ Ray D’Arcy

Close

POP-IN HTML goes here

Close

Your Basket

Your basket is currently empty